HOW TO INCREASE DOMAIN AUTHORITY (DA) OF YOUR SITE

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Domain Authority (DA) is a very popular term used by search engines for a website ranking. There are several factors affect your website’s DA. The term DA, developed and defined by MOZ, is a score out of 100 that predicts how well a website will be ranked on search engines. It could be influenced by doing overall SEO activities rather than a single factor. Improving domain authority means ranking your site higher as well. You can check your site DA in different ways, one way is installing mozbar into your browser. There is a slight difference between Page Authority and Domain Authority. Page Authority measures the strength of an individual page to rank while Domain Authority measures the strength of domain or sub domains to rank.

Although these factors are more or less related and effective into DA ranking and quality back links in a high DA site are recommended for better DA score but I am going to discuss some of the important factors that really boost your DA score.

1. Unique content based site structure: Content is the king of your site. If you want a better ranking on search engines you must need unique and attractive content. What you have inside your website is your website’s content. Make sure your contents are link-bait and seo friendly, your site has no broken links, loading speed is high, browser usable sitemap, active robot.txt file, all files are indexed into search engines, maintain a crystal clean user friendly site structure, use a nice variation of your main keywords, keep permalinks related and short, update pages in a time interval and so on.

2. Quality link building: Link building is one of the top listed important factors for a good DA ranking. Google has stated that more than 200 factors are responsible to rank a website and hence DA. The quality links are street between search engines and your web pages. So make sure your inbound links are on a trustworthy and top ranking websites that will help your DA rising. That’s why Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.

The fabulous way to do this is linking out to your sites related pages naturally and I recommend inserting a long text as an Anchor. Because a long anchor text has the greater possibility of being success. Make sure your getting links are from a topic related sites than a off related sites. For example if your website is about fashion retailer then make links into a fashion related website’s topic.

domain authority and googleBoth type of link building is powerful for getting higher DA. Although inbound links are more powerful but you can’t deny outbound links as well. Keep linking some high ranked and trustworthy sites inside your web page’s content and of course don’t forget to do with a long anchor text. Your site rank, trust ratio and link profiles are taken into consideration by Google and other search engines for a better ranking. So be careful about spammy sites as linking in such sites make your site itself a spam that will damage seriously your site ranking.

Build your link by posting blogs, articles on blog and article sites, by commenting in popular blog posts, by directory submission and many more. But you have to create SEO friendly article considering keyword placement, keyword density, mother keyword, attractive title, easy readable and so on.

3.Social Media connection: Social shares play massively important role to build your brand awareness as you are getting targeted audiences form different social media channels. Content sharing through fan pages is likely to broaden your community. Although social links are seen as differently than other links by search engines but you can’t exclude its importance. You broaden your community means you have more possibility of getting visitors into your website and your community is your mouth to mouth marketing team.

Google gives the priority of social signal into its search results. So create your own fan page and share your each and every updated content with your community through social circles and they are undoubtedly promoted your brand and site ranking. More social engagement does affect your site DA as well. While sharing your best content or offers on social media sites, make sure your site’s decorated with Open Graph tags that help social sites crawl and generate previews for your content. It helps with the CTR and resulting in getting more referral traffic without additional efforts.

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