Reputation Management

১৭ ই নভেম্বর, ২০১৩ সকাল ১১:৪৫

Factors in building reputation



Concluded a lot of research and recent studies that the reputation enjoyed by the organization or institution wealth strategy is priceless, and is the basis for the substrate and the sustainability of companies offer success and outstanding performance. my reputation management needs



Reputable and which seeks Gel institutions and companies to get them and show them is that the set of values brilliant and beautiful images that you want to be carried by people, honest and trust, integrity and transparency, and the quality of community and responsibility, and others.



First: reputable working to strengthen the trust between them and the target and become more effective through and the impact is also working to increase the chances of success and financial investments.



Second: be the focus of people's choice when the goods and similar products or services with the products and services of other competitors, and at the same time reduce the risk if the risk posed new products and services in the market.



Third : to be the focus of attention of talented employees, and raise their employees' satisfaction and their resettlement.



Fourth : raise sales and increase the rate of its capital, has doubled from the effects and results of advertising and promoting their products and services.



Fifth : good reputation prolong the chronological age of the company or organization in achieving excellent revenues and profits.



Sixth: reputable enhance the strength of the company or institution in its market share and occupies a position sufficiently for the implementation of the business of the major parties.



Those are the reasons and motives for organizations and institutions to build factors reputation with the audience but promises to start the reputable whatever positive or negative, is made up of those mental pictures that arrived and gathered in the mind of the recipient and formed his opinion about the organization or company or organization, and also confirms the experts, those images and impressions formed in the mind about that side did not come and accumulate only through a process of communication and advertising, more precisely explained, through the media message sent by that body through various media to the receiver in a limited time, and adds some experts that the actual experience and field for this side or those who are footing and ensure the stability of that reputation it to remain a mere expectations and unrealistic fantasies and non-credible.



Hence, one of the most important factors in building reputable credibility in the performance, production and services, sales and advertising and everything related to the company or institution with the target audience, marketing experts have identified and relationships of four key factors to build a reputation .. They are as follows:



Credibility, which, as mentioned above.

Confidence, and through the adoption of TQM, hard work and continuous communication with the target and strengthen the relationship with him and his service, and open wonderful opportunities in front of him in order to win and benefit from the company's products and services, and to highlight each reflecting the interest in him.

Reliability, which is what could be called a "self" that does not resort to the reincarnation of others in ways that benefit directly and indirectly from their entitlements and their successes, or unilateral is to achieve excellence distinct uniqueness of the organization, and the privacy of unconventional creative.

Take responsibility, so all respect to the internal responsibility towards employees and internal affairs and public social responsibility and duty towards society and towards the target segments, and through a number of means and Business're not going to restrict it here.

Perhaps this is the most important fundamental factors to configure and build reputable organizations and companies, according to studies and recent research in the world of marketing and communications, public relations and there are walks and paths to achieve these factors and implement creative ways beneficial reality and feasibility of nonprofit organizations and companies

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